Flaming hot Invention in 2019
Flaming hot cheetos were declared
America's favorite snack brand for the
third consecutive year but what if i told you that the super
addictive snack nearly didn't exist at
all.
In 1976 18 year old Richard Montagnes
was hired as a janitor
at a Frito lay plant in Rancho Cucamonga
California.
The position paid four dollars an hour
with benefits and Montagnes's wife filled out the
application for him because he struggled
to read and write while on the job Montagnes noted that a
broken machine on the cheetos assembly
line had spat out a batch of plain cheetos
without the cheese powdered dust
Montagnes took the cheetos home and
dusted them with chili powder he credits the idea to a
favorite snack.
Grilled corn dressed with lime and chili
powder sold by a local street vendor
Montagnes first pitched the idea to
former Pepsico Ceo Roger Enrico over the phone and was
given two weeks to prepare a presentation to the executive suite
of course it was an instant hint.
Montagnes went on to become an executive
vice president at Pepsico north America and is now a
best-selling author and motivational speaker what an
inspiration.
0 Comments